Standup Comedy and Startups
What do standup comedy and startups have in common? More than you might think. Although they are two very different fields, standup comedy and startups have one very big aspect in common. They are both about delivering what your customers want. When people go to a standup comedy show, they want to laugh. When people sign up for your app, they want it to solve a problem. So how do you know what makes people laugh? How do you know what problems people have? The best way to solve both of these problems, is to test on your customers.
Comedians write jokes that they find funny. Similarly, a startup founder will build a product that they likes, or that solves a problem in their life. The only way that comedians know whether their jokes are funny or not is if they get in-front of a crowd and “ask” them if they are funny. They doesn’t literally ask the crowd though, they tells then the jokes...
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